What I do

Strategic communication

Design and execution of cross-media communication campaigns 

Messaging, social listening, content adaptation for different target audiences, story mining and copywriting

Multimedia and interactive content production

Content dissemination and promotion 

Output monitoring, outreach and KPI analysis

Media relations

Partnerships with traditional and online media

Cooperation with public opinion leaders and social media influencers

Public and media events, press tours

PR services and consulting

Sevices

MEDIA RELATIONS AND PARTNERSHIPS

Building integrated public communication campaigns: messages planned and delivered via carefully selected platforms and media channels, both above and below-the-line.

Media partnerships: drawing on synergies between media partners and relevant subject matter; empowering partners as multimedia content co-creators and promoters.

Media pitching: systematic and targeted promotion of communication materials, media opportunities and stories among selected media and social media influencers.

Media visibility support to officials and experts: facilitating interviews for officials/experts with leading TV, radio and online outlets, providing advice and translation support, monitoring outputs.

Online promotional campaigns, SMM and SEO: driving increased traffic to websites and communication materials, encouraging interaction and carrying out feedback/statistical analysis

INNOVATIVE COMMUNICATION

Special thematic projects: publications, TV reports and/or vlogs united by single overarching theme to reinforce the message and to maximise possible touchpoints within the target audience.

Exploring new formats of packaging messages and their distribution: providing content for social media channels, launching pilot communication projects, assessing new channels and platforms and finding creative ways to reach different segments of the general public.

ENGAGING CONTENT AND INITIATIVES

Content production tailored for web and social media channels: innovative communication products designed to excite and engage audiences wherever they consume content.

Media event and press trip organisation: creating unique opportunities to pitch stories to media and to collect valuable feedback from journalists on content and how to communicate better to local audiences. Turn-key media event organisation, including logistics, design, press kits and post-event reporting.

Dialog-driven activities for young people: organising capacity-building events and activities, people-to-people initiatives and volunteering actions.

AUDIENCE INSIGHTS AND THOUGHT-LEADERSHIP

Time-sensitive media mapping and monitoring of the media landscape in Eastern Partnership (EaP) countries: facilitating the identification of relevant media partners and the optimal design and execution of communication strategies and campaigns.

Developing and maintaining an established network of high-level communication experts, linguists and audio-visual service providers: ensuring on-the-ground support in all communication and event organising activities.

Developing the sustainability of EaP media: organising trainings and capacity-building workshops on media business development.

Research, focus-groups, polls and analytics: deploying data and audience insights for strategic communication planning and tactical message targeting. Using data, measurement and analytics to better understand cultural references, informational context and narratives and to optimise campaign impact.